5 Key Tips For Making The Best Logo and Building Brand Identity

A logo may be the absolute most significant visual association a brand makes with clients. It distinguishes the organization or association and sets the tone for interactions with clients. Every aspect of a logo’s design is important because it tells users what a company is all about. Everything from the colors to the shapes to the words says something about the brand it represents.

In this blog, we will go through a list of the most essential factors that go into creating an effective and elegant logo.

1. Simplicity sells!

The best logo designs are minimal, simple, classic and easy for users to understand. It’s best not to use more than 4 words or 30 characters, three or less colors, and more than one effect or design trick. You want the user to get the point at first glance without putting too much thought into it. Your logo creates a client’s first impression of your brand, so you want it to speak the loudest while saying the least, in order to captivate the viewer. Look at some of the biggest brands’ logos, like Nike, Apple or Google for example. They are neat, clean, classy, clever, eye-catching and memorable.

2. Know your brand!

Your logo specs volumes about your mission and what you’re all about, so want it to be an accurate and powerful representation. Your logo is meant to entice customers to come back again and again and again— how can you accomplish this most effectively?

By establishing brand identity, a theme or building off an idea that speaks to the essence of your business. Define and encompass your brand vibe then put it into a picture. Be authoritative and literal. Make sure your logo fits your organization. Some companies demand more seriousness and some allow more creative freedom. It all depends on what your brand is all about and the picture you want to paint. Put yourself into the shoes of a customer who has never heard of your brand, and try to seeing your logo from their perspective.

Does your logo give a clear idea of what your brand is? Write down what your company, brand and market are all about, then build something visual with these ideas. What inspires your brand and your customers? What is your mission and what is the future of your company? How do you want your company to be perceived?

All of these are factors in the creation of your logo.

3. Make an impression!

Your goal is to entice and impress customers, so make sure your logo is unique and stands out. Don’t be lazy or steal an obvious idea. Use your noggin to come up with a list of logo ideas and then narrow it down to which one is most powerful and unique. You want to leave an impression that draws people in and makes you the obvious choice in a sea of competitors. You want your logo to be straightforward and easy to understand, not confusing, overly busy or vague.

Bright and bold colors can grab a person’s attention, but can just easily deter them. It’s all about style. There is a science behind colors and aesthetics. You want your logo to fit your brand. Some companies logo’s include words; some are just a graphic. A combination logo includes both a symbol and a company name. However, a picture can be worth a thousand words!

A perfect logo tells the company’s name without using words.  This will also speak volumes about your company’s brilliance and effectiveness. It is helpful to look at successful companies logos for inspiration and artistic direction. Brainstorm and think outside the box. Don’t be afraid to be bold and try new ideas. Patterns, contrast and shapes can make your logo pop.

4. Be careful with your fonts!

There is a whole psychology around which font to use. A font can make or break a logo, so it can be an arduous process choosing which one is best. It is useful to test out all of your options until you find which one works for you. What message are you trying to send? Your font tells a lot about the personality of your brand. How do you want your company to be portrayed?

Avoid using gimmicky and overly playful fonts, because if the typeface doesn’t speak for your brand, it will send the wrong messages to your customers. Overly playful and cartoonish fonts can be misleading and uncharacteristic to your brand. On the other hand, overly boring fonts can cause a potential customer to quickly lose interest. It’s best to play around and find a happy medium to create your specific brand identity.

Color is key for a quality logo but the logo should look just as effective in black and white. There is a fine line between too much color and not enough. Once again, minimalism is key. Paint a picture that is subtle, inviting and eloquent, not overtly loud, overcomplicated or unoriginal.

5. Ask for input and feedback!

What you like the most may not be THE best. It’s a good idea to show your potential logo to someone who’s opinion you trust, and perhaps get a handful of opinions before submitting your final result.

A little bit of advice can go a long way, so don’t be shy about asking for input. It could potentially change the course of your entire logo design concept! Find friends, family, or colleagues who you can trust for criticism, improvement or ideas. Never present just one option; try a few different logos. Sometimes you have to try a lot of different ideas to find out which best.

Learn to handle disappointment and criticism with respect and humbleness. Positive or negative feedback, it’s all constructive and for your benefit and growth.

At GlobeSEM we can promote your product or services and increase the engagement to capture large audiences by creating the logo of your dreams.

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