6 Easy and Effective E-commerce SEO Strategies to Increase Sales
Using these simple e-commerce marketing techniques, your online store can create brand recognition, boost sales, and expand in one of the most dynamic markets. Better e-commerce SEO makes sure that your products are found online, helping customers make the right shopping choices, and provide something worth sharing with their friends and followers.
Below we have listed four basic but highly successful techniques for search engine optimization for e-commerce business owners. If you want more search traffic to be created, sell more goods and gain more money, add one, two or all four tactics to your SEO efforts.
E-commerce marketing is the method of promoting the online shop through inbound ads, organic SEO and other marketing strategies to improve traffic on the website, brand awareness and sales. This involves increasing social media visibility, search engines, multimedia advertising, and email, as well as increasing website activities with conversion rate optimization.
With these 4 tips you can take your business to the next level!
1. Improve User Experience (UX) On Your Website
Like every search engine, Google’s aim is to find the best results for the query of each user. If on that front they lag, users will be less likely to use the search engine again. That said, Google is doing this very well, that’s why they’re the world’s largest search engine-by far!
When optimizing your site for SEO, you will need to think about the persistent drive to produce the best results. Why? Why? The response is simple: sites that are of low quality are less likely to rank. And Google’s improving in evaluating the consistency of the site.
If your website looks untrustworthy, outdated, slow or amateurish, potential users will bounce back into the SERPs and click on another result. You now missed a customer and a potential conversion, which will also boost the bounce rate of affected pages.
While Google has not publicly announced this, there is evidence to show that the search engine giant does award pages that have low bounce rates with higher rankings.The logic of Google is that if a person spends more time on a web site, it’s usually that they find it helpful. And because Google only aims to offer the best available results to its customers, the home pages of the search engine website would drive sites with high interaction up.
2. Write Longer Content
A Backlinko SEO study concluded that longer content appears to generate more backlinks, which can also translate into improved rankings and increased traffic. There’s no workaround, alas, to decide how long the content can be other than plain old-fashioned common sense. Question yourself what details someone will be searching for if they use a keyword you are targeting, and start from there. Don’t forget that multiple types of search queries can be targeted in one post.
Long-form posts are perfect because they dominate SEO and draw thousands of connections (search engine optimization). They take some time, preparation, and commitment, but they certainly do the job.
Plan the post to be both functional, and aesthetically appealing.
When designing your content, remember to provide and incorporate features like sign-up forms, content flow and social media buttons into your design.
3. Use Youtube SEO To Your Advantage
A common feature in SERPs is videos, mainly from YouTube. The most popular video site on the Internet, with 2 billion monthly active users watching 1 billion hours of video every day. Youtube is the second most popular social media platform, the second largest search engine, and the second most popular website in general.
Many SEOers neglect YouTube when it comes to search engines. Granted, video marketing isn’t for everyone, or even for every industry, but with most of us now having strong video cameras on hand, there’s never been a better time to play around with video marketing.
Just like the spiders on Google, YouTube’s algorithm works by collecting and using your video data. The filename, the title, the summary of your uploaded content — all of these elements influence rankings in the search results for YouTube.
It’s a juggling act to build a compelling video title — you have to make the title SEO friendly and clickable to increase your click-through rate. In your video titles you can generally follow the same rule as you would in your blog posts, including keywords as well as power words, to get clicks and shares.
4. Monitor SEO Performance
Reporting and analytics are two vital elements of SEO — both necessary to enhance your overall marketing strategies.
Understanding those intricacies (and using them to your benefit to make more improvements) without frequent monitoring and reporting of your performance is difficult. As we know, SEO is developing rapidly. Business owners and advertisers need to adjust rapidly, but your website can still give you an edge on your competition.
There’s a lot to consider, but remember that you don’t have to be the best SEO expert in the world overnight. Make an effort to learn even the fundamentals of SEO and you can see a major difference in the click-through rates, interaction and rankings of your website.
Efficient reporting means identifying key topics, such as:
Which content appealed to your customer?
Which section of the website might have the most UX problems?
What page has been visited the least (or the most), and why?
What changes to the SEO on page led to the highest rankings?
What keyword style should you concentrate on in the future?
These are all important questions to ask when monitoring your SEO performance.
At GlobeSEM, our team of professionals can help you implement these strategies to improve your business and bring in tons more customers. We pride ourselves on doing whatever it takes to get the job done and keep clients happy and business booming. For more information or a free consultation, contact us.
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