Keyword research is the first and most important part of your SEO strategy.
Before you start writing content for your website, you will need to identify suitable high-volume search terms.
Usually it’s a fairly time-consuming job and requires a lot of work to sort through data, numbers and comparing long keyword lists. But doing it right is extremely important. A detailed research on keywords will form the basis for your SEO strategy and content creation.
The keywords of the SEO will inform the direction of your content , making sure the content generated on Google is important and easily searchable. And that is, in brief, what is all about keyword analysis.
For SEO copywriting purposes, keyword research is defined as the activity of analyzing and finding a list of useful keywords. Keywords, or search terms, are also a reference to your content and marketing strategy.
It’s not enough to find high-volume search words by themselves. You need to make sure that the SEO keywords used in your content match the keywords your customer uses for your brand , product or service. And that’s where research on keywords arises.
If you have done sufficient and detailed analysis, it is only then that you will be able to build a viable SEO strategy. You can then build a comprehensive plan of action and an effective strategy to attain your goals. Keywords you’re going to use should be what the target audience is looking for. Only then will it be worth the effort to optimize your website.
But most significantly, there are also two identical keywords that have different search volumes, patterns and levels of competition. Choosing a more important, higher-volume keyword could give you better results compared to your other keywords.
Here are 8 useful tips for finding the best keywords:
1. Discover Your Niche
Before you find out what the best keywords are for optimizing your website, it’s best to start with a deep dive to learn more about your subject or niche. It will provide you with out-of-the-box ideas and help you explore alternatives to your marketing and SEO strategy you might not have been thinking of before.
Here are just a few suggestions for exploring your niche:
-Converse and get to know your loyal customers better. Find out which words they use when describing your brand, company, product or service.
-Try to think about your future customers from their perspective. If you were to share the brand offer to a friend, how are you going to talk about it?
-Engage in online communities such as forums and social media networks, in your subject or niche. Read the discussions and find out any pain points regarding your niche that are mentioned.
2. Set your goals
A strategy always has to start with identifying the end goal. Defining your target is critical as it will provide guidance for your strategy and plan for the SEO. The search terms you’ll eventually use should be consistent with your goals, preferably segmented into different marketing funnels for content.
The purpose of your SEO copywriting and content will also be told through your goals.
-Write down your goals.
-Record it for them.
This will include the required framework and direction for your online marketing strategy and content at the top level.
3. Create a list of relevant subjects
Depending on the brand ‘s key category and the targets you aim to accomplish, split it down to the smaller buckets of topics. Create a list of all the topics you want to place on Google that apply to your brand.
They have to be subjects that are important to your company and that appeal to your customer. Think what kind of topics are your target audience going to look for on Google. Then these subject buckets can be broken down later to keywords specific to certain topics.
4. Make a list of seed keywords
Now that you have broken down your main category into various sub-topic pools, you can start building a list of seed keywords. These keywords must be linked to the different subjects, and more importantly, they are terms that the target audience may be looking for on Google.
Seed keywords, or focus keywords, are important as they become the base of your keyword research. They identify your niche and have your competitors listed. If you’re wondering how to find your brand or product’s seed or focus keywords, it’s far simpler actually than you thought. All you need to do is explain your deal as straightforward as possible and imagine how other people could look for it on Google.
5. Use good tools for researching keywords
You might think, shouldn’t keyword analysis start using a keyword tool? There is no answer right or wrong, to be frank. But first and foremost exploring search terms from your company or market viewpoint provides a clear benefit. It helps you avoid getting too obsessed with keywords and lets you gain a broader perspective on your content and SEO strategy.
It’s time to use keyword analysis software to further refine your search terms once you’ve established your goals, topics and a list of seed keywords.
Google’s Keyword Planner is one choice. . It will give you much more information and allow you to narrow your search terms down in the right direction. Also, it may offer additional ideas on relevant keywords. All you need to do is enter the subject (or seed keyword) in the search box and provide you with a list of alternative keywords, including those containing prepositions and questions.
6. Research the search intent
Plugging in keywords of high volume to pump up rankings for a website used to work quite easily. But these days it is no longer as simple as that. Google’s machine learning search algorithms now equate search words with user queries to learn about the search intent.
Try putting yourself in the shoes of your target crowd. Why would they go looking for your topic? What are they going to be important in terms of? Looking to buy something? Or are they looking for a particular problem solving service? When you have a clear understanding of the search intent behind potential readers or clients, you can use it to fine-tune your research on keywords.
It’s great to get a list of high volume keywords that relate to your brand or subject. But it is even better to find keywords which directly match the search intent of your target audience.
7. Pinpoint long tail keywords
Seed keywords are often shorter search terms which are closely linked to the main subject or category of your company.
On the other hand, long tail keywords are more descriptive, and mostly related to the smaller sub-topic buckets of your company. Compared to seed keywords it is much easier to match the search intent of your target audience to long tail keywords.
Long tail keywords typically get fewer clicks, but they also get a higher conversion rate because they’re based on a particular subject or product.
8. Learn as much as you can about your competitors
It’s not nearly enough to do keyword research on Google for your brand alone. You need to know what your rivals are doing too. The more you get to understand your industry’s content environment, the better it will be for your SEO.
Understanding the competition of various keywords will also enable you to identify search terms that may be too hard to rank. Most importantly, though, you’ll find keyword opportunity gaps.
You should run a keyword search on your rivals to find those keyword opportunities. If you have completed these steps, you should have ample insights to build a successful content and SEO strategy. You will also have obtained sufficient copywriting data for your material for the SEO.
Whether you run a content-focused blog, a small company, or a brand marketer, keyword research will be required to kick-start your content and marketing activities.
Keyword analysis can be a time-consuming and boring activity. Though in the long run it pays off nicely quite often.
Both SEO and keywords are key pieces to the puzzle, so it’s crucial to use keywords for ensuring improved traffic. If you have any questions about SEO, keywords or how they work together, please contact us for more tips on SEO writing!
Globesem is a search engine optimization Services (SEO company) located in Los Angeles, California, with 22 years of experience working with the most popular brands based on their business needs in all marketing aspects and different SEO campaigns.