The Top 3 Backlink Strategies To Boost Your SEO Rank
Link-building and SEO go hand in hand. You should also have a rich and comprehensive backlink profile on your SEO to-do list. Backlinks are essential for the way websites are listed by search engines. A strong backlink profile and great content are the gold standard for organic search.
What are backlinks?
A backlink is an internet link which leads back to your website. Search engines see a backlink as a vote of credibility — the more votes your website or page has, the more likely search engines will choose to prioritize your content on the Search Engine Result Page (SERP).
Backlink techniques have a long tradition of being an integral aspect of internet marketing. They help boost the traffic, rating, credibility, and even relationships on your website.
PageRank (yes, PageRank still matters) is a Google-created metric that measures link points, or “link juice.” Link juice flows across sites and through hyperlinks into new sites-the more reputable the site is, the greater the boost of link juice.
There are 2 types of backlinks:
- Follow links are crawlable search bots that allow search engines to go through to your site , providing link juice and a backlink.
- Nofollow do not push linking juice from one site to another. These will not increase your SEO value though they have useful referral traffic.
Apart from follow and nofollow tags, links may vary in value depending on the authority of the site from which they derive.
The best way of creating backlinks? People who create content find it worthwhile and want to share it through links. Promoting your content proactively by relationship-building strategies often gives you a leg up in link building.
If you have good reasons why publishers are expected to connect to your material, be sure to tell the right people. High-quality, authoritative links are essential to higher ranking in SERPs and seeing real progress in SEO. Before you invest time getting backlinks, make sure that your site is safe and optimized.
So, let’s get down to what we’ve all been waiting for… Here are 5 backlinks strategies that actually work!
1. Guest blogs
Usually this first approach should take the most time out of your schedule but it can also have the greatest payoff — guest blogging on larger sites with links back to yours. Creating guest blogging links and having your exclusive content posted on other websites will not only help expand the scope of your brand and drive traffic back to your website, but will also help establish site authority.
By establishing a partnership with bigger influencers, you are opening the door to even more marketing opportunities, including new posts and guest blogs, potentially co-branded projects, speaking engagements and more backlinks. Just like you’d pick one call-to – action for blog posts on your site, do the same for this content.
If referral traffic does come through, you want the connection back to your site to be meaningful. I recommend that you link back to a blog post that digs further into the subject you started. The advantage for this backlink strategy is eventually having a long-term relationship with a more developed and authoritative brand and website.
2. Provide your content as a resource
Everywhere bloggers and copywriters search for tools and connections to help them create content for their readers. Consider offering your posts as a resource for them in the future by using some of the sites from the list you create for guest blogging.
GlobeSEM receives emails all the time asking our blog to include links to its services or redirect deadlines to them on our website — and if they are relevant and of high quality, we are happy to do so!
3. Get listed on directories
Though thought of as an older method for backlinks, turning up in directories is still important.
These are typically high-ranking and heavily trafficked, so take advantage of them, but remember, instead of blanketing hundreds of sites only for the backlinks, choose those better suited for your industry.
4. Measure blog outreach
Perhaps the most effective way to create your precious backlinks and drive quality traffic is by blogger outreach. Having the right links to your website is a good strategy for getting a rise in rankings and long term performance. You need to make sure that the backlinks are indexed and accurate, and evaluate which of them most influence your rankings.
Not all backlinks are helpful and healthy; some can come from Google-penalized websites, have stolen content, or otherwise are questionable. For this reason you should keep an eye out for link-farms or other suspicious websites that link to you. In addition , Google invites us to submit these backlinks in Search Console to their Google Disavow Tool so that they can remove them from the ranking of your website. Typically these are standard link farm sites that don’t grow anything useful to us unlike a real farm. They are doing far more damage than good.
5. Provide your content as a resource
Everywhere bloggers and copywriters search for tools and connections to help them create content for their readers. Consider offering your posts as a resource for them in the future by using some of the sites from the list you create for guest blogging.
GlobeSEM is the leading SEO agency in Los Angeles and our expert team can help your business implement backlinks into your marketing strategy. Contact us for more information.