What Exactly is Brand Awareness?
Brand awareness is about how often your brand is correctly associated with your product or service. If your brand is often recognized by potential customers, then you have great brand awareness. A good example of brand awareness would be when people often say things like, “I need a Band-Aid!” when they actually mean, they need a bandage! Many other brands make bandages, but Band-Aid has been the most successful at marketing their business enough to become a household name. If people are very familiar with your brand, and you have better brand awareness than your competitors, the more likely they are to trust it and purchase it.
When you stand out above your competition, efficiently grow your audience, and help your business generate more leads, you will gain higher sales and find and keep loyal customers.
3 Ways You Can Transform Your Business
Step 1: Building Brand Awareness
Is it even possible to create brand awareness and receive lasting recognition in your niche or market? When so many competitors and business owners have the ability to buy high-priced advertising, like flaunting their product on all the billboards in town, is there another way to increase exposure and your brand awareness without breaking your budget?
Proven SEO tactics have shown that social engagement can improve your rankings in search results, which boost your visibility, and ultimately build your brand awareness. Creating professional, high-quality social media profiles, and coming up with good plans for digitally marketing your product, is essential to achieving high levels of brand awareness for elongated periods of time.
Step 2: Properly Analyzing and Measuring Your Level of Brand Awareness
To stay ahead of your competition, you must keep tabs on how your business is doing in the eyes of your loyal customers- and your potential customers. You must be able to measure how well your marketing strategies are working and fix what isn’t working.
Here are some common brand awareness tactics that you should be measuring and monitoring regularly.
Branded keywords are words or phrases that contain your business’s name or your product. When people search for these words on popular search engines like Google, Bing, and Yahoo, you want your company to be the first one that shows up. Analyzing your website’s online traffic and figuring out which branded keywords help drive traffic to your website is essential to measuring your brand awareness.
Posting blogs regularly to your website can help drive the volume of traffic because the more pages your website creates, the more likely your website will perform well. The more content you have, the more likely you are to generate shares, comments, and likes, which drive your engagement up.
It might seem old-fashioned, but there is most definitely still value in customer polls and surveys to figure out just how your customers are feeling about your brand. Positive or negative results from consumer surveys through different periods of time can help you accurately determine the success of your campaigns regarding brand awareness.
Step 3: Managing Your Online Reputation
To maintain control of your business’s online reputation, you must have a plan. It is a repeated process of monitoring your audience and engaging with them frequently to shape a good, trustworthy perception of your business.
There are many ways to use digital marketing and SEO tactics to increase your brand awareness. Our expert team at GlobeSEM has years of practice in reputation management. These services include:
- Maintaining a uniform look across all your social media platforms
- Increasing your social engagement
- Creating and monitoring custom hashtags and mentions
- Posting regularly
- Creating high-quality content for your website
- Generating organic website traffic
At GlobeSEM, we know that your business is your passion and you need someone you can trust to keep your brand awareness in check and your company’s reputation running smoothly. You can contact us to get a proposal and a free quote for these services at globesem.com.