3 Valuable Insights Into Influencer Marketing for Your SEO
What is influencer marketing?
If you run a website or write a blog then you’re obviously aware that Search Engine Optimization (SEO) is important to help you attract visitors to your site. But did you know influencer marketing is fantastic for SEO? Well-targeted and designed influencer marketing can build up high levels of interest, and it can skyrocket your SEO.
Influencer marketing requires several steps to build user-generated branded content that supports your digital marketing goals.
When a celebrity, industry expert, or social media icon posts about a brand, it immediately brings exposure to the company. If the company can get an influential person to notice and appreciate their brand, it demonstrates that the brand is a trustworthy industry leader.
If you want to add rocket fuel to the overall impact of any campaign, influencer marketing is a must. The right influencers will increase the discoverability of brands and the growth of audiences, improving exposure, results and ROI. Influencer marketing is a powerful weapon to add to your SEO toolbox. Here are three incentives to extend your current SEO by utilizing influencer marketing strategies.
1. Social Traction
Social networking has always been a good way to boost interaction with your audience, and to increase your off-the-page SEO capacity.
Influencers amass fans holding on to every review or endorsement of their products. You can leverage their network to increase the exposure of your brand through social media , blogs, and vlogs.
If you have quality content, then you have a foothold for gaining popularity in social media and winning more connections. Social networking is a great medium for broadcasting and your posts, along with influencer posts, would enable more external sites to connect to your content.
The more external links you have, the greater the authority you can achieve in the search engines’ eyes. The goal should be to get a steady flow of shares and visitors via various platforms with a proper social media strategy in place. They will boost your SEO rankings and give you more traffic and visibility. For example, tweets now appear in real-time in Google’s search results. Getting influencers to help fuel your content sharing can give you big results.
2. Content and SEO
The apparent advantage of increased exposure as competing with self-generated content is the use of influencers as content owners. That can be particularly helpful if you try to reach a new audience. It’s very necessary to have a clear understanding of who follows your influencers through their social media channels for this to work well.
The traffic to your site that your influencers drive can raise your SEO rankings in ways that paying ads obviously can not. But don’t forget about content engagement. People are searching for fascinating and entertaining material that’s relevant to their lives. If you don’t create first-rate, high-quality content, then you’ll never interact with influencers who can help you market your brand.
Focus on providing value to generate quality content. Think of what potential buyers may like to see or hear, and first build that before worrying about how to market the product. In general, you need to create genuine material that audiences are unable to find elsewhere.
Make sure your content is easy to absorb, highly entertaining and creatively fascinating when you develop your content strategy. Add visuals such as high-resistance images, original designs, infographics, animations, or GIFs that help break up big blocks of text and support the story you tell.
For advertisers and companies, producing fresh content may be difficult, underlining the need for influencer marketing. The influencer’s primary duty is to create new and convincing material that your target audience will enjoy. Generating millions of facebook views by influencer marketing would definitely boost the social awareness and brand engagement.
3. Backlinks & Traffic
Backlinks & SEO go hand in hand. Links to your site from authoritative web publishers give you lots more success on Google. Relevant content and a strong SEO backlink are the most consistent factors influencing high search rank.
Traffic is a strong signal to Google that there’s relevant content on your website which users find valuable. Although it’s only one of the indicators that Google uses to assess the search rank, it’s fair to assume that traffic is a huge boost to the SEO service — if it comes from a web publisher, social media, an email newsletter or other content outlets.
By choosing the perfect influencer and the best way to add backlinks into your influencer ‘s website, you’ll reap both the advantages of SEO, because your website will rank higher in search results, as well as the advantages of influencer marketing, so more people can learn about you from an influential source, lift your reputation dramatically and expand your reach. SEO and Influencer Marketing are strategies which are both both lucrative and successful, so why not merge them for even greater benefit?
It is not easy to connect with influencers and it may take some time to curate relationships with influencers. Concentrate on creating long-term partnerships that reflect a win-win scenario for the company as well as the influencers. You want to make them confident that the arrangement will benefit them. Cultivating positive influencer partnerships is an effective way of maximizing your SEO efforts. A consistent relationship with the influencers guarantees outstanding content, with potential for collaboration along the way. Overall, SEO is a tough task and it has no permanent solution. That said, influencer marketing is a strategy that really should be implemented by your company with the goal of boosting SEO and putting your company on the map.
At GlobeSEM, the leading Los Angeles SEO agency, our team of expert market strategists can help you find influencers, reach audiences, and develop the most marketing strategies. You can contact us to get a proposal and a free quote for these services at globesem.com.
tags: brand awareness, best seo los angeles, los angeles seo expert, seo agency los angeles, content marketing, brand identity, influencer marketing, community marketing