What is SEO?
SEO, or Search Engine Optimization, is a process designed to drive more traffic to your website. It is the result of improving your website and ultimately getting free and organic web traffic. This excludes paid advertisements and display advertising. Search engines are like answering machines, and their purpose is to organize the content on the internet so that the searcher may find the most relevant and efficient answer to their question. If you want to show up on the Search Engine Results Page, it is important that you must be the first result.
How do search engines work exactly?
Search engines use little AI robots to scour webpages for information and data. We call these robots “spiders” or “crawlers” because they crawl and look for newly updated content. They look over the code for each URL that they find. Next, they store the content from the webpage and organize it in an index. After a page is indexed, it’s able to be displayed as a result of relevant questions. Google fetches a few webpages and then follows the links to find new URLs.
How can I rank high on Google?
Rankings in SEO refer to the position of your website on the results page of a search engine. This could target many distinct types of searches, including image search, news search, or video search. SEO knows how search engines work, how to predict the changing behavior of popular search engine algorithms, what people are searching for, and who is searching for what. Imagine ranking higher than all the other competitors in your niche on Google or Bing. What better way to promote your product and ensure that you have consistent website visitors? These new visitors can potentially turn into loyal customers if you are able to provide them with the right solution they are looking for. You don’t need to spend hours and hours creating content, you just need to optimize the likelihood of engagement on your website. GlobeSEM can help you do exactly that!
Our top-rated tactical services can help you climb up search results and generate more visitors and sales for your business than ever before. We use quality backlinks and the right keywords to determine what will make sure that when someone searches for a product or service, your page is in one of the top 3 ranking spots. We make sure that your website is found on every popular and successful search engine. Google, Bing, Yahoo, and other leading search engines don’t disclose the algorithms they use to rank website pages. They use very intricate mathematical problems to interpret what website a user is looking for. At GlobeSEM, we have studied many different and elaborate approaches to optimize results on these search engines for years, and we have come up with a formula for success. No tricks, no manipulation – we just know what works.
White Hat SEO vs. Black Hat SEO
There are certain ways to manipulate Google’s algorithm to think that your ranking is higher than it really is. You can exploit loopholes in Google’s algorithm that can lead to improvements in rankings without really doing any work at all. While a few of these tactics technically produce results, they don’t last. Using doorway pages, keyword stuffing, practicing negative SEO, and content automation are all Black Hat SEO practices.
Google is constantly improving its algorithm to provide better results. This means that sites using black hat strategies are at risk for losing their rankings every time there’s a new update — which means this is a short-term approach compared to White Hat SEO.
White Hat SEO is honest. The traffic is organic, the content is quality and the backlinks are real. There is no cloaking or manipulating search engines to pretend to be a different site than it really is. The site-owner should strive to provide quality content to resolve people’s issues, creating natural backlinking. Using schema, site responsiveness, internal linking, useful and quality content creation, and user experience design, are all White Hat SEO strategies to create better-ranking results than your competitor.
Using Social Media to Drive Traffic Naturally
In the age of Social Media, we must take advantage of tools like Twitter and Instagram to drive customers and traffic to our business webpages. Some people think that buying followers is a good way to trick people into thinking that your business is popular or successful, but doing so will actually drastically lower your engagement rate, because these followers are not real, so they can not engage. This will, in turn, lower your ranking. It’s smarter to gain your fans and followers organically, even if you are starting at zero.
There are many tactics to up your engagement rate and promote your business through these websites. If you’re just starting out, you should spend time posting pictures or tweeting every day, modeling your content based on people who are already successful in the same business. You can engage with their followers, who will see that you are creating similar content, so they will follow you too. You can then use analytics on these applications to view who is engaging with you and change your content to suit their needs. You must provide them with a solution to their problems.
What sets GlobeSEM apart from other SEO competitors? Our staff has been working in the SEO business for over 15 years. We have experience with many different clients from all types of industries. We have many proven tactics and strategies that have helped businesses increase their revenue with great results.