5 Key Tips For Making The Best Logo and Building Brand Identity
A logo may be the absolute most significant visual association a brand makes with clients. It distinguishes the organization or association and sets the tone for interactions with clients. Every aspect of a logo’s design is important because it tells users what…
george mansoor
What is email marketing and why should you use it?
Much like SEO optimization, email marketing is a highly effective and efficient digital marketing strategy. Any email that's sent to a potential customer or current client is considered email marketing. Email marketing is meant to build trust, raise brand awareness, maintain customer loyalty, get repeated…
What is Local SEO?
Local SEO is similar to Search Engine Optimization, in that its also a way to affect the visibility of a website or a web page in a search engine's unpaid results (SERP- search engine results page), often described as natural, organic or earned results. It helps businesses promote themselves to local…
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What Exactly is Brand Awareness?
Brand awareness is about how often your brand is correctly associated with your product or service. If your brand is often recognized by potential customers, then you have great brand awareness. A good example of brand awareness would be when people often say things like, "I need a Band-Aid!"…
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In today's day and age, Social Media can usually be one of the most vital parts in the process of growing your online businesses and digitally marketing. It can be confusing in the beginning when you're taking your first steps to create your Social Media accounts. Sites like Twitter, Instagram, Facebook, and Youtube are…
[flexy_breadcrumb] What is Forensic SEO? Forensic search engine optimization (SEO) isn't exactly like the SEO you may already know about. It's sort of like being a detective when it comes to collecting clues or evidence to improve traffic to your website. It is hard, detailed analysis work that should be left up to…
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What is SEO?
SEO, or Search Engine Optimization, is a process designed to drive more traffic to your website. It is the result of improving your website and ultimately getting free and organic web traffic. This excludes paid advertisements and display advertising. Search engines are like answering…
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text.…
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.
Many believe that absolute links have less potential for getting messed up when search engines index…
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…